Siyan Yao
Bilingual Researcher | UX & Behavioral Insight | Digital Content Creator
Translating insights into engaging stories across education, health, and digital media.
Bilingual Researcher | UX & Behavioral Insight | Digital Content Creator
Translating insights into engaging stories across education, health, and digital media.
I am a bilingual researcher and content creator with a background in psychology, behavioral science, and user experience research. I have worked across academic and industry settings including NYU Shanghai and consumer insight roles at Clarins.
Recently, I have expanded into digital content creation, focusing on how complex ideas can be translated into clear, engaging storytelling for different audiences.
Objective: Translate NYU Shanghai's institutional strengths into audience-centered messaging for prospective students and parents.
Global classroom experience, Shanghai as an extended classroom, NYU global network, and outcomes-focused positioning.
Prospective students, parents, and education counselors evaluating international higher education options.
Objective: Create an educational short-form video translating health knowledge into actionable daily habits.
Eat well · Move well · Sleep well
Health content is most effective when it is simple, structured, and behavior-oriented.
This portfolio demonstrates my ability to translate strategic thinking into engaging content across different domains.
Project 1 focuses on institutional storytelling and admissions marketing strategy. Project 2 demonstrates consumer-focused educational content creation.
Together, they reflect both strategic communication and hands-on content production ability.